Monday, October 6, 2014

Bezos to put India through digital revolution

Amazon founder and CEO Jeff Bezos has a hearty and loud laugh but it would be a foolish mistake to take the man lightly or question his business acumen. Already spearheading a successful campaign of e-commerce in India, Bezos via his Internet company wants to take India through a digital revolution.

Impressed by the energy of the people here and the Indian food, Bezos at an event organised by Ficci last week in New Delhi, said that he has great expectations from the country which is developing so fast due to the quick rise of the mobile era or smartphone penetration which is due to be followed up by a bigger digital revolution.

Talking about technology and its future in India, Bezos said that the Amazon India team is highly innovative in all of its approach and the unusually high number of SMEs in India has helped the India venture to try out more approaches to tackle the problems here. Apart from the already operating programmes, Bezos hinted that Amazon India has the benefit of using the experience of Amazon and use data collected earlier to get better results. “I do not run the business in India but my team which has produced fascinating and stunning results. I am just a reach uncle sitting in Seattle who sends money from time to time helping them execute the ideas.”

While in conversation about his drone programmes, Bezos hinted that Amazon was looking to go independent and not rely upon any other company to help its businesses across any vertical starting from delivery to software. He

also talked about the failure of Amazon web services and said that “One example of failure is the web search engine that was launched. Only seven people, including my mother, used it. We have tried and failed at many things but that is part of our journey.”

When asked about his opinion about the future of digital economy, Bezos said, “It is still day one of the digital revolution. We are trying to make the most of it as technology is changing so fast. I don’t know what the future is but Amazon in India is currently looking to invest and expand more.”

Source: www.financialexpress.com

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